An assessment of the Group’s summer season: seaside and art city structures rebound
“The summer balance is positive and beyond expectations” – comments Francesco Criscuolo, Commercial Director of the Group – “We started the season in Jesolo with a lot of faith in the Resort-Destination-Strategy package we had available: the results surprised us too, given the positive double figure compared even to 2019. Taking vacations, wellbeing and spending time together are still among primary needs.
Art cities also performed better than expected: Verona, Rome, Trieste and Venice recorded demand sustained by short- and mid-haul markets. Italy is still on top of international travellers’ wishlists.
Instead, secondary destinations, more tied to Business Travel, are still suffering from the lack of traffic from the large global companies although there are positive signs of recovery and confidence in the MICE segment.
Therefore, disparities in performance make it difficult to discuss the post-pandemic evolution; we are observing different situations but having a diversified portfolio of hotels and resorts in terms of geographical area and target is a winning formula.”
For Almar Jesolo Resort & Spa the summer was unprecedented: the 5-star resort on Lido di Jesolo not only boosted its turnover with regard to 2020 but also to 2019, thanks to strong demand from Italians and at the same time an increase in bookings from foreign markets such as Austria, Switzerland, Germany and Central Europe. Excellent performance for Park Hotel Brasilia as well; this 4-star superior seafront hotel in Jesolo is perfect for the family target.
Overall, HNH Hospitality seaside structures at 31 August exceeded the 2019 season turnover (therefore pre-Covid) by 18.5%, compared to the same period.
Hotels in the hearts of the art cities Rome, Trieste, Verona and Venice, DoubleTree by Hilton Rome Monti, DoubleTree by Hilton Trieste, Hotel Indigo Verona- Grand Hotel des Arts also performed well in the summer season, in terms of both occupancy and turnover, thanks to an increase in domestic travel and a growth in incoming.
Another positive performance for the boutique Hotel Indigo Venice – Sant’Elena, proof of the favorable signs for the Venice market. In fact, this year the lagoon city reprised its starring role, hosting prestigious international events for art, haute couture and cinema.
Regarding the business hotels in Mestre, Verona San Giovanni Lupatoto, Bologna and Padova, they have been generally affected by the decline in business and MICE demand.
All in all, a promising summer season for HNH Hospitality that kicked off in April with the grand opening in the Eternal City of the DoubleTree by Hilton Rome Monti and will be sealed in September with the Group’s latest acquisition, voco® Milan-Fiere.
“These results confirm the quality of strategic choices made in times of emergency and the big changes that have marked the past 18 months. Thanks to the commitment of all the staff, we were able to have a positive summer season, despite the difficulties and uncertainties due to the pandemic and at times unclear regulations” – comments Luca Boccato, CEO of HNH Hospitality: “The Green Pass proved to be a useful and efficient tool to combat the health emergency. A measure we immediately embraced in all our hotels and we hope it will be in use for as long as necessary”.