New openings, initiatives and results


The first voco hotel in Italy opens in Milan

voco Milan-Fiere hotel

The lifestyle brand of the IHG group debuts in Italy with HNH Hospitality management


HNH Hospitality inaugurates the hotel voco® Milan-Fiere in September in Milan, the first voco® in Italy, the lifestyle brand of the IHG group (InterContinental Hotels Group). The hotel is located in a strategic position, just a few minutes from the Milan Exhibition Center, MiCo (Milano Convention Centre), MIND (Milano Innovation District) and guarantees immediate access to the main highways into the city and the international airports Linate and Malpensa. The brand voco® will bring Milan a different offer, a lively and fresh style, with guaranteed quality standards in an informal yet trendy environment.

The 22-storey modern building, property of Alivest S.p.A., has both a business and congress target. It houses 280 rooms and suites subdivided into different categories: 224 Standard rooms, 32 Premium rooms, 24 Suites; all rooms are between 25 and 56 square meters. Both the common areas and rooms will undergo a restyling that will give the hotel a simple, informal and relaxed redesign. The clever use of natural elements, new fitness opportunities and areas for socializing are the distinctive traits of a hotel that has a target that is young and loves an active, fun and responsible lifestyle.

The crown jewel of the hotel is the Congress Center with 7 modular spaces, which all benefit from natural light, high-tech equipment and free Wi-Fi, able to meet any request, from meetings to large events and exhibitions up to 630 people. It also boasts a foyer and 812-sq-m terrace for outdoor events, a gaming area and covered parking lot with 263 spaces.

voco® Milan-Fiere is the ideal place for those travelling alone or in a group for work thanks to its ample spaces joined with premium services and the F&B offered by its two innovative restaurants and lounge bar, the perfect places for socializing or relaxing. For guests in need of a break at the end of the workday, the hotel has a modern fitness room and wellness area with a pool, sauna and Turkish bath, conducive to a stay marked by absolute well-being.

“After Rome, we are very happy about this new opening in Milan. The position is strategic with regard to our development plan.comments Luca Boccato, CEO of HNH HospitalityAnnouncing a new opening after the incredible period we have been through, which we hope is over, is our way of putting words into actions. If the sector wants to take off again, it has to happen in a concrete way through new projects, with new brands, for new openings. This new collaboration with the IHG Group is a source of pride for our Group, which is enriching its portfolio with a new brand and now counts 15 structures.” concludes Boccato.

Will Yell, Vice President Luxury and Upscale Conversion and Affiliate Brands, IHG Hotels & Resorts commented: “Since we launched voco Hotels three years ago we’ve seen fantastic growth all around the world and it’s so exciting to open our first hotel in Milan, Italy. Being part of the voco family doesn’t mean becoming one of the same. voco Milan-Fiere will be a great unique example of the brand. Whether it’s a newly built property or a well-known hotel with plenty of history, we foster and celebrate all the individual spirit and elements that make a hotel successful.”

Thanks to high quality standards, combined with vibrant and unstuffy environments, the brand voco® by InterContinental Hotels Group will represent for a city like Milan a fresh and innovative way to experience hospitality.

Among the services offered is the IHG Rewards Club loyalty program, which boasts millions of members worldwide, and the safety protocols of the global program IHG Clean Promise, in order to offer guests more safety and personnel the necessary protections.