The year was marked by a decrease in overall turnover compared with 2017 but by an increase in turnover from direct management, the Group’s main business, with revenues of Euro 33.9 million compared to Euro 33.7 million in 2017 (+0.4%)
The CEO of H.n.h. Group, Luca Boccato, commented: “We are satisfied with the economic trend of 2018 which, despite being affected by the termination of a management contract that reflected in a 8.9% decline in sales compared to the record numbers of the previous year, saw a significant impact on the business of directly operated Hotels, which represents the Group’s core activity. The Group reported a 0.4% growth despite the widespread negative performance of the properties in Venice, which accounts for just under one third of our turnover, with a 9.2% decrease for H.n.h. in 2018. ”
The 2018 results were also influenced by lower inventory of available rooms. The construction sites for the expansion of the Best Western Hotel Tritone Mestre and the ongoing conversion for the upcoming opening of the Hotel Indigo in Venice have led, in fact, to the temporary total or partial closure of the hotels, resulting in reduced availability of rooms to sell.
A detailed analysis of the indicators shows that, after a steady growth in recent years, the average daily room rate (Adr) saw a 1.3% decrease, from € 114.4 in 2017 to € 112.9 in 2018. The average room occupancy instead rose from 73.0% in 2017 to 77.9% in 2018, an increase of 4.9 percentage points.
With regard to the individual destinations, aside from the Venice area, which experienced a difficult year due to the scant presence of events, the hotels in Jesolo solidified their performance, with a slight increase, while other more business-oriented destinations recorded a more sustained growth, Verona and Bologna in the lead.
“For 2019 – concludes Luca Boccato – before the new openings scheduled for the second half of the year, we expect a further consolidation of the performance with a turnover increase of approximately 3%, on a like-for-like basis. If, however, we take into consideration the new openings in Rome and Trieste, scheduled between August and October, which lean toward the expansion of direct management and the diversification of the geographical area at the national level, the expected revenue growth exceeds 14%. Our main focus for the current year will be, however, to further expand the reference portfolio through new acquisitions, both in the Business and Leisure segments “.