In 2010, the total turnover amounted to Euros 9.054.217, resulting in an overall increase of 44,6% compared to 2009. On a comparable basis the turnover for 2010 was Euros 6.716.551, corresponding to an increase of 7,3%, taking into account that 2010 saw the introduction of three new structures: the Adriatic Palace Hotel in Jesolo, the BEST WESTERN Quid Hotel in Trento and the BEST WESTERN Quid Hotel Venice Airport in Mestre.
The overall occupation rate for 2010 was 60,5%, against 65,1% in 2009, down due to the start-up of new structures. Considering instead the occupation in the same terms, there has been an increase in the occupation rate to 67,8%. In 2010, the overall average selling price of the rooms was Euros 99,4 (figure for the price of bed and breakfast, excluding VAT), a down of 1,9% compared to 2009 when it amounted to Euros 101,3 always due to the acquisition of three new structures. As far as the average price of rooms in the same terms, there was an increase of 3,3% compared to 2009, bringing the average price to Euros 104,7.
