Rome, 25 September 2025 – HNH Hospitality consolidates the Almar Resorts & Spa brand, dedicated to the resort segment.
Maria Pia Intini, Managing Director di Almar Resorts & Spa, on the occasion of the 2025 edition of ITHIC – Italian Hospitality Investment Conference, presented the brand’s new strategic direction to the public, emphasizing the path taken to aspire to a new concept of luxury: authentic, welcoming, local.
The high-end hotel sector is undergoing a profound transformation: today’s travelers are looking for authentic, rejuvenating, and environmentally friendly experiences. Against this backdrop, Almar Resorts & Spa stands out for its commitment to responsible luxury, offering a personalized wellness experience, a warm welcome, and a strong connection to the local area.
Almar Lido in Jesolo, Almar Giardino di Costanza in Mazara del Vallo, and Almar Timi Ama in Villasimius have embarked on a shared journey of aesthetic renewal and customer journey redesign. From independent entities, they have become expressions of a single philosophy, each maintaining its own local identity.
Each resort enhances the territory in which it is located: the interior design, craftsmanship, gastronomy, and activities offered to guests are inspired by the culture, nature, and traditions of the place. The luxury that Almar offers is elegant and never ostentatious, in perfect harmony with the natural and cultural context in which the three structures in the brand’s portfolio are located.
The Almar Resorts also feature Almablu Spas, which are not simply an additional service but a central element of the brand’s identity. Originating at the Jesolo Resort, the Almablu concept is now present in all Almar resorts and offers complete regeneration programs for body and mind. This approach is reflected in refined and welcoming settings, where wellness becomes a holistic experience in a multisensory environment.
With Almar Resorts & Spa, HNH has chosen to create a specific brand to enhance the potential of this segment. The resort world requires a different approach from urban hotels: guests are not just looking for a room, but an immersive and complete experience that combines wellness, cultural discovery, gastronomy, and nature.
What sets the brand apart is its affiliation with a well-established company such as HNH Hospitality, with over twenty years of experience in hotel management. Thanks to its in-depth knowledge of the sector and careful, innovative management, the Almar brand is the Group’s showpiece, embodying warm, welcoming Italian hospitality that respects the spirit of the local area.
The goal now is to strengthen Almar’s presence not only in Italy but also abroad, with a focus on destinations characterized by natural beauty, local tradition, and good logistical accessibility, outside the most crowded tourist circuits, while maintaining the combination of luxury and responsibility as a common theme.
“Almar is not just a brand, but a concrete commitment to a sense of belonging, well-being, and sustainability. Our vision is to create resorts that can serve as bridges between hospitality and the local area, capable of giving value back to communities while offering guests a meaningful experience” – commented Maria Pia Intini, Managing Director of Almar Resorts & Spa.
